Click here
Click here
Retail Technology, Retail technology News
Click here Click here

Williams-Sonoma preps for UK debut

Williams-Sonoma preps for UK debut
Wednesday December 4 2013

US homewares retailer chooses UK supply chain provider for warehousing, store delivery and furniture home delivery services in advance of launch

Williams-Sonoma, the American speciality homewares has chosen Wincanton to be a supply chain partner for the company's debut into the UK market.

The retailer, which operates 590 stores in the US, Canada and Australia, will open its first European store on Tottenham Court Road in London this month under its West Elm brand.

Wincanton will provide warehousing facilities at its site in West Thurrock, Essex and will also deliver products, including furniture and accessories, to the West Elm London store.

Bespoke multichannel services

In addition, Williams-Sonoma will use Wincanton's award winning 'white glove,' two-man furniture home delivery and assembly service on a UK-wide basis.

"It's important as we expand internationally to continue to offer the high level of customer service that our brands are known for," said Dean Miller, Williams-Sonoma chief supply chain officer. 

"For our UK launch we need a supply chain partner that shares our values and can be trusted to deliver operational excellence."

The multi-billion dollar US retailer revealed earlier this year how its adoption of NetSuite business management software had helped support rapid international growth.

Tagged as: Williams-Sonoma | West Elm | homewares | supply chain | warehouse | fulfilment | delivery | outsourcing | international | launch | Wincanton

We use cookies

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies. You can read our cookie policy here.


Your cookie preferences

Please indicate which cookies you are happy to accept. Settings will apply to your web browser on this device. You can change your preferences at any time by clicking the cookie `manage preferences` button in the cookie bar. You can read our cookie policy here.
Third party cookies used to serve you more suitable content
Tracking cookies that allow you to log into and register with this website
Close window