E-commerce technology infrastructure deal is designed to help luxury chocolatier support ambitious overseas, international growth plans as it looks to the UK
Godiva recently revealed it has chosen to work with e-commerce systems integrator eCommera, to support its online expansion plans in the UK that will augment its existing concession stores in Harrods and John Lewis.
The luxury Belgian chocolatier will launch an online channel in the UK using the integrator’s cloud-based technology stack, DynamicCommerce, powered by e-commerce platform Demandware.
With a physical presence in over 80 countries worldwide and already selling online in the US, Japan and China, Godiva needed to find a partner with the experience and technology to quickly help it establish a local online presence.
System offers corporate flexibility
Given its limited in-house resources and experience developing a UK online channel, Godiva has been able to take advantage of the new, functionally rich platform to implement the benefits of multi-ship address. This feature allows customers to ship to multiple addresses in a single order, which is ideal for corporate gifts.
Sarah Hawkes, senior strategic merchandise manager at Godiva, stated: “We chose eCommera as our long-term partner because they have proven experience in getting brands to market quickly.
"As well as having the right technology, they worked closely with us to help set our strategy for expansion across Europe, which was a key differentiator. We are now confident that we have the right plans and the right technology to deliver our international growth ambitions.”