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The FA selects new e-commerce software

By Retail Technology | Wednesday February 5 2014

England football's governing body has invested in new online shopping systems as part of the launch of its new website in time to capitalise on World Cup 2014 fever

The Football Association (FA) has redesigned and re-launched its England e-commerce store,, as it begins preparations for the FIFA World Cup 2014.
With the draw complete for the group stages at the World Cup, anticipation for the world’s largest single sporting event is beginning to build. 

The e-commerce site will help The FA promote England’s presence in Brazil, along with official merchandise sales for the FIFA World Cup. 

As part of the project the FA also merged the Wembley Stadium e-commerce site with the England Store website. This enables customers to purchase stadium memorabilia and tour tickets.

Cloud and point-of-sale integration
The FA evaluated several e-commerce platforms and decided to partner with Cybertill to re-launch the online England store.
“As Cybertill is cloud-based it means there is a single product database. This means that our websites have real time stock levels, so customers can shop with confidence knowing that products are available,” stated Mike Pink, head of retail at the FA and Wembley.
He highlighted the system’s flexibility. “The Cybertill system was the best fit as it is so flexible. It also allows us to manage online and the store at Wembley Stadium, as one. We have linked the point-of-sale system to the e-commerce sites, so we are able to pick stock from the warehouse or if required from the shopfloor.”
Part of the requirement for the new England Store website was also that it can recognise members of the Official England Fan Club. There are currently some 15,000 members, who receive special discount pricing across the site.