Inventor of the classic Trench Coat selects new retail IT systems to integrate with wholesale, store concession and online operations
Luxury clothing brand Aquascutum, famous for inventing the first waterproof fabric and designing the trench coat, has selected new retail management and electronic point-of-sale (EPoS) software from specialist provider Eurostop.
Aquascutum changed their business systems after they were sold by the Jaeger Group and will use the Eurostop management and EPoS systems for its six standalone stores, its concessions in John Lewis
and House of Fraser
and for managing stock for its online store.
Speedy integration requirements
Bob Gurney, IT consultant at Aquascutum, said: “We needed an off-the-shelf package that we could implement quickly and easily and that would integrate with our STYLEman
product development and wholesale system. Eurostop has a good reputation within the market and were able to provide us with a system that matched our immediate requirements and had the ability to support future growth.”
The Eurostop retail systems are integrated with both the STYLEman wholesale management system and the retailer’s e-commerce system. This ensures that Aquascutum can manage all their business processes for the different channels within Eurostop. The live sales and stocks give accurate visibility of branch performance and merchandisers can quickly react to market trends.
Adding reporting capabilities
Aquascutum will also be using Eurostop eCubes data mining and reporting facility. The e-cubes are a reporting tool that will allow the head office team at Aquascutum to interrogate operational system data and compile bespoke reports, including weekly sales, stock and intake (WSSI).
Phillip Moylan, sales and marketing manager at Eurostop, addded: “We strive to ensure that our system is quick to deploy and easy to use, enabling new shops to be up and trading fast. This is a key consideration, as Aquascutum has opened a new store on Great Marlborough Street and is looking for other store locations to expand its retail presence in the near future.”