Cloud-based software with omnichannel capabilities enables UK clothing wholesaler to grow business and provide consistent customer experience
PAG Leisurewear has revealed how it has been using a unified cloud-based business management suite to successfully manage and support its growing omnichannel business.
The unified software suite, NetSuite SuiteCommerce
, spans the business operations of the UK apparel wholesaler and retailer. It manages a wide range of processes, which include business-to-business (B2B), business-to-consumer (B2C) e-commerce, financials, inventory management, order management, third-party logistics, marketing, and customer service and support processes — and all without a dedicated IT team.
Established in 1969, PAG Leisurewear, distributes wholesale clothing for the world’s best brands, such as Gildan and Fruit of the Loom, and was recently recognised for its work as the official 'supplier of clothing (ceremonies) to the London 2012 Games'.
Expanding IT management online
PAG Leisurewear first implemented NetSuite
in 2008 to run its financials and other back-end business operations. As the company was exploring new ways to deliver a superior and consistent customer experience, it decided to deploy NetSuite SuiteCommerce to run its website.
The retailer has used SuiteCommerce to build a consumer-like website that mirrors other modern B2C sites, but with the particular functionality that its B2B customers require. For example, PAG Leisurewear is using an advanced grid order sheet to help customers quickly and easily select and add items to the cart. Customers are also able to access current and future stock information in various time periods, an important capability for customers who may need an order immediately.
Enabling interactive web shopping
The SuiteCommerce web store also enables the creation of interactive shopping experiences, with features like faceted search and navigation, advanced product imagery and dynamic search and merchandising. And it also uses responsive web technology to build sites that are optimised to display across all devices.
Michael Hanreck, partner at PAG Leisurewear, commented: “The traditional methods of distribution, which used to rely solely on fax and telesales, are quickly shifting to meet the preferences of today’s consumers.
"The web has now become the centre of our business to meet the needs of our customers who demand an easy-to-use web store with real-time access to stock information from any device. SuiteCommerce is the futureproof e-commerce platform we need to support our customers and growth plans.”