The luxury shirt maker has installed an interactive table at its new Heathrow Airport Terminal 2 store
British luxury clothing brand Thomas Pink is making an interactive in-store table available to shoppers at the Heathrow T2 terminal.
Installed by mobile retail technology company Red Ant
, the Microsoft Surface table runs on a HTML5 platform. Users can touch the table to design their own shirt and choose between fits, colours, fabrics as well as collar and cuff styles. They can personalize their shirt with monogramming and collar bone engraving.
Branding and service
Also available on the table is Pink TV, a channel dedicated to showing branded videos as well as brand brochures, store information, weather news and Thomas Pink’s Facebook and Twitter feeds. QR code integration also allows Thomas Pink to promote their latest campaign.
Thomas Pink said the installation of interactive technology underscored its commitment to first-class service. “We have a long history of delivering the best quality products with meticulous attention to the needs of our customers,” said Thomas Pink’s head of e-commerce Chaten Uberoi. “This installation has allowed us to continue this tradition, with a clear focus on the customer as well as the future of our in-store operations.”