Click here
Click here
Retail Technology, Retail technology News
Click here Click here

Carrefour makes its marketing more effective

Carrefour makes its marketing more effective
Friday July 18 2014

The advertising arm of the Carrefour group has consolidated data from disparate sources to focus its ad investment

Carrefour Media, the advertising arm of the Carrefour Group, has rolled out a new marketing ecosystem to improve its engagement with customers across all touchpoints.

Acxiom’s Audience Operating System (AOS) will enable the connection of disparate sources of online and offline data within Carrefour supermarkets to aid the giant retailer optimise its ad investment. 

“We have been thinking of building a new market to allow our partners to access our marketing data in a privacy friendly way for 2 years”, said Jean-François Pagnoux, head of marketing at Carrefour Media. “This deployment within Carrefour Media will drive the optimisation of our media buying, the monetisation of our audiences and the improvement of consumers’ engagement with the Carrefour brand.”

A first in France

Created 3 years ago, Carrefour Media is the first advertising sales house developed by a retailer in France. It offers multi-channel media activation solutions with over 30 touch points that flag the whole path of a shopper: from physical points of sale (hypermarkets, supermarkets, convenience stores), during themed events like the Tour de France for example, across its e-commerce sites (, online, ooshop, drive, voyages, spectacles and mobile) by leveraging its big data client loyalty program. Carrefour Media ran over 650 campaigns in 2013.

The new platform puts Carrefour’s CRM data at the heart of a secure and anonymous environment. It consolidates data from several enterprise touch points –CRM, Media, supermarket—and enables the management of all interactions across all channels via a single platform. 

This solution will allow Carrefour to monetise all of its marketing data while providing a more personalised brand experience to purchase in store or online. 

Carrefour’s partners will also benefit from the deep insights on consumers, offering more contextualised offers and leveraging unequalled campaign analysis and performance tools.

Tagged as: Carrefour | media | omnichannel | multichannel | big data | data mining | CRM | monetisation | marketing | Acxiom

We use cookies

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies. You can read our cookie policy here.


Your cookie preferences

Please indicate which cookies you are happy to accept. Settings will apply to your web browser on this device. You can change your preferences at any time by clicking the cookie `manage preferences` button in the cookie bar. You can read our cookie policy here.
Third party cookies used to serve you more suitable content
Tracking cookies that allow you to log into and register with this website
Close window