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Coca-Cola trials virtual assistant ‘Isabelle’

By Retail Technology | Monday August 18 2014

The soft drinks giant is trialling the new digital assistant this summer with London-based cash & carry retailer Dhamecha

Coca-Cola has introduced a virtual assistant at Dhamecha cash & carry stores across London to boost awareness of its ‘Share a Coke’ campaign.

Dhamecha customers include independent grocery retailers and off licences as well as caterers, restaurants, cafes, hotels, pubs, clubs and guest-houses.

Virtual reality

The virtual assistant, provided by digital specialist Tensator, is called ‘Isabelle’. Dressed in Coca-Cola branded clothing, Virtual Assistant Ultra Isabelle tells Dhamecha customers about the success of the campaign to date, suggests how retailers can maximise shopper interest in their stores and plays the new ‘Share a Coke’ TV advert.

The trial will see Isabelle moved between selected Dhamecha depots across the summer.

Driving campaign success

Mukesh Vithlani, trading director at Dhamecha, said: “We’re always looking for fresh new ideas to inspire our customers. We’re looking forward to seeing Isabelle have an impact in our depots and engage with retailers on a great sales opportunity for them.”

“After the success of the ‘Share a Coke’ campaign last year, we were keen to ensure our customers understand how the campaign can benefit them and how they can get involved,” explained Simon Miles, digital director at CCE. 

“Digital shopping marketing innovation, such as ‘Isabelle’, is a creative and fun way to reach our customers with the campaign and is a piece of genuine digital innovation that we’re excited to bring to the market to build on the success of last year’s campaign.”

Over 1,000 names

It’s understood the ‘Share a Coke’ campaign drove a 10% increase in 375ml and 500ml transactions across the Coca-Cola portfolio last year. This summer, the script on packs of Coca-Cola, Diet Coke and Coca-Cola Zero 500ml and 375ml bottles have been replaced with over 1,000 of the most popular names in the UK, building on the 250 names from 2013. 

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