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WiFi access influences hotel choice

By Retail Technology | Thursday August 28 2014

A third of Brits will choose their hotel based on Wifi availability but wonÂ’t care about network security

A majority of UK consumers admit that hotels not offering internet connectivity are no longer an option, according to recent research.

The study, carried out by One Poll on behalf of ESET in July 2014, examined the attitudes of 1000 employed UK consumers and revealed that over a third would determine their hotel choice based on WiFi.  This is driven by a need to check emails and keep in touch with the office while away. 

The findings revealed that 44 % of respondents are likely to take their work-enabled mobile device on holiday this year and that over a fifth will be checking their work emails on a daily basis. Despite these findings, 36% of respondents admitted that checking emails will actually make them feel more stressed, rather than relaxed during their break.  

No security

The survey also revealed that 67% of respondents will carry work-related data on the mobile device they take on holiday. However over a third admit to having no security on the device what-so-ever to protect the data. 

In addition to this, 35% admitted that they don't check or care if the WiFi network they connect to while on holiday is secure and private. This could ultimately put corporate data at risk of cybercriminals and theft.

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