Ted Baker releases ‘shoppable’ online film
By Retail Technology | Friday September 16 2016
Ted Baker has released an interactive online ‘shoppable’ three-minute film courtesy of executive producer Guy Ritchie
To support its autumn and winter collection, the three minute Mission Impeccable film, uses motion-tracking technology from video firm Wirewax to enable the viewer to purchase while watching.
It is available as a fully ‘shoppable’ look book across multiple platforms and devices on Tedbaker.com, exclusive UK partner Selfridges.com and exclusive partner for The Americas, Nordstrom.com.
In addition to this, Mission Impeccable will be available to view on Ted’s You Tube channel.
The short film – directed by Crowns & Owls - sees T.E.D., enigmatic leader of a shadowy spy agency, deploy his best agents to prevent a couture catastrophe at the hands of a super villain.
As part of the campaign, Ted Baker has worked in close association with Google to create the world-first fashion application of Google App’s voice search, using audience engagement to enhance the retail experience. Customers will ask the Google app the slogan written on Ted Baker store windows to receive prizes inside.
Evocative
To celebrate, T.E.D. will release a limited number of exclusive tickets for the launch at his Regent Street store. Lucky customers will be the first to preview the interactive window displays that work with Google App’s voice search to win prizes and exclusive offers, meet the film characters and attend the debut film screening.
Craig Smith, global brand communication director, at Ted Baker said: “Supporting the films and the evocative still imagery, we have our highly playful and engaging window displays, where we’ve incorporated a world-first fashion application of Google app’s voice search to run an extensive surprise and delight reward programme around the world. It’s an exciting time for Ted and this Autumn Winter is unlike anything we have executed before.”
You can watch Mission Impeccable here
