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Nike makes Back to the Future shoe a reality

By Retail Technology | Friday September 23 2016

Sportswear giant Nike will release a self-lacing shoe in select US stores in November

In a move much discussed ever since the concept was dreamed up for the movie Back to the Future Part II in 1989, Nike has finally delivered on the concept that started with a screenwriter’s imagination.

The HyperAdapt 1.0, will appear in select US stores in time for this year’s Cyber Monday (Nov 28).

It will be available exclusively to members of the Nike+ loyalty programme, the company confirmed to CNBC.

HyperAdapt 1.0 is operated by pressing a "+" button near the tongue of the shoe to tighten the laces and a "-" button to loosen them. 

Nike first announced the battery-powered shoe at its innovation summit in March.

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