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WoolOvers gets greater insight with big data

By Retail Technology | Monday April 10 2017

Global online knitwear retailer WoolOvers is building a new omnichannel customer marketing programme

The company is adopting Big Data For Humans’ Customer Graph to power its strategy, putting deep customer knowledge at the heart of its business and enabling marketing teams to create and automate powerful customer marketing campaigns.

The 'Customer Graph', is a platform which empowers business users at all levels to use automated customer insights to power their marketing.

WoolOvers supplies over 1 million customers with men’s and ladies’ classic and contemporary knitwear, with dedicated websites for the UK, Canada, USA, Australia, New Zealand, France, Germany and Russia.

Martin Francis, chief customer officer of WoolOvers said: “We’ve identified that using data to become more targeted in our communications is a game changer in 2017 and we believe that Big Data For Humans is the perfect strategic partner to help us do this. Already through the planning stage of our contract we’ve identified activities where we’ll target significant sales uplifts, as well as increasing customer satisfaction.’

Big Data for Humans CEO Peter Ellen added: ‘We are delighted to be working with WoolOvers during a period of rapid growth. There's real depth and complexity to how their customers behave and interact, in terms of seasonality, product adjacency and lifecycle.’
 

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