Musto sailing towards expansion
By Retail Technology | Friday June 2 2017
Offshore sailing brand Musto has unveiled its new website which is expected to deliver a 35% lift in sales in the next year
The new site enables the leading sailing brand to ship orders to over 200 international markets.
It features an online community hub aimed at the marine and country community to encourage repeat visits and will be supported by additional lifestyle content, such as 'what to wear' guides and interviews with brand ambassadors and key partners.
For the first time, Musto.com features an in-built French language option and immediately increases the number of international markets to which the brand can ship orders from 39 to 214. Users will also be able to take advantage of a new payment system that allows customers to tailor payment by local currency.
The Musto website was a collaboration between Demandware, an ecommerce platform and Astound Commerce, a leading digital agency specialising in deliver market-leading user experience for retail clients.
Peter Smith, CEO at Musto said: “The launch of Musto's new digital platform is a major landmark in our ambitious growth plans. Enhancing consumer experience and building communities within our core sports have been targets for some time. The new site delivers this alongside the opportunity to service a broader international marketplace and as such is transformational for our business.”
