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Dixons Travel opens digital concept store

By Retail Technology | Tuesday August 8 2017

Airport electrical retailer Dixons Travel has opened a new digitally-enhanced store with the departure lounge of London Heathrow terminal three

The 2196sq ft store is located in the newly expanded section of the lounge and introduces a number of new concepts and digital features to Dixons Travel.

These include dedicated spaces demonstrating the latest in home, health and sports SMART technology - from controlling Philips hue lighting via an Apple watch to playing the latest virtual reality game – and 50+ metres of digital signage lining the entire internal store perimeter, highlighting tailored offers and explaining the latest tech benefits to improve the shopping experience.

Heidi Woodhouse, Dixons Travel managing director, said: “We are really excited to be opening this new look store and providing a unique shopping experience designed especially with passengers in mind.”

Ben Crowley, head of retail technology for Heathrow, added: “As part of a wider plan to revitalise the Terminal 3 experience we have worked with Dixons to create a world leading technology store which will surprise and delight our passengers. Every aspect has been meticulously designed, bringing together cutting-edge design and technology under one roof.”

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