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Tesco goes Extra interactive

Tesco goes Extra interactive
Friday August 11 2017

Tesco is to rollout interactive digital kiosks at 140 of its Tesco Extra stores in the UK

Evoke Creative has won the £1.2M contract to design and supply an initial 250 kiosks.

Dubbed 'Call-a-Colleague' by Tesco, the new kiosks will allow shoppers to view high ticket tech products and alert staff from the relevant department to assist with further information, a demonstration and ultimately a purchase.

Evoke worked with Tesco to design bespoke units for its brand. The kiosks are dual-sided: the front allowing customers to browse and select products, the rear operating as a ticket system for staff to view the list of customer queries.

Importantly, the kiosks are also modular and futureproof in keeping with the nature of the project which demanded a flexible and adaptable design; allowing Tesco to monitor the units' usage as the initial stores go live and make changes as they see fit.

Tagged as: Tesco | grocers | technology | kiosks | Evoke Creative

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