The Body Shop is launching a mobile wallet pass with the latest news and signature counts for its Forever Against Animal Testing campaign
Launched in June alongside Cruelty Free International, the Forever Against Animal Testing campaign aims to end cosmetic animal testing worldwide, through a petition that will be taken to the UN.
The campaign will use mobile wallet passes created with digital growth company Urban Airship to deepen ongoing engagement with supporters and help grow the 2.8 million+ signatures already collected online and in-store.
"Mobile wallet passes offer us the perfect vehicle to spread the word and grow support for our efforts to end cosmetic animal testing globally once and for all," said Harriet Williams, chief digital officer, The Body Shop. "The ease of creating, distributing and updating mobile wallet passes, combined with the high rate of social sharing, will help finish what The Body Shop
started when we began campaigning against animal testing in the 1980s."
The wallet pass will also be linked in a thank you email, promoted by The Body Shop on social media channels and will provide regular news updates direct to users. Those receiving the pass from friends sharing it will have a link where they can go to sign the petition.