Click here
Click here
Retail Technology, Retail technology News
Click here Click here

adidas launches new app

adidas launches new app
Tuesday November 7 2017

Sportswear giant adidas has launched a new app to bring consumers a seamless shopping experience, personalised services and inspiration on sport and style

Revealed at the Dreamforce software conference in San Francisco, the new app uses Salesforce technology including Commerce Cloud, Marketing Cloud and Service Cloud.

The app offers easy access to adidas online store product offerings and provides consumers with customised product recommendations, inspiration through personalised articles, blog posts, videos and real-time updates about the sports, athletes and products.

Consumers can also complete transactions directly in the app using the tap to buy through Apple Pay and Android Pay, track their order and chat with consumer service. 

Personalisation

The app is available for download through the Apple App Store and the Google Play Store in the US and UK. 

“With the adidas app we are truly enhancing and personalising our consumer’s experience. With one tap, consumers can now purchase directly through the app, track their order, interact with the brand and benefit from a customised newsfeed,” said Joseph Godsey, head of digital brand commerce at adidas. 

adidas plans to roll out the new app in more countries through the first half of 2018. 



 

Tagged as: adidas | sportswear | app | Salesforce | Dreamforce

We use cookies

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies. You can read our cookie policy here.

MANAGE PREFERENCES
I AGREE

Your cookie preferences

Please indicate which cookies you are happy to accept. Settings will apply to your web browser on this device. You can change your preferences at any time by clicking the cookie `manage preferences` button in the cookie bar. You can read our cookie policy here.
Third party cookies used to serve you more suitable content
Tracking cookies that allow you to log into and register with this website
Close window