Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Cath Kidston enhances online and mobile shopping

By Retail Technology | Tuesday November 14 2017

British lifestyle brand Cath Kidston is overhauling its online and mobile shopping experience for customers

The retailer has chosen Oracle Maxymiser to help test, target and personalise its new responsive website to best serve the habits of modern consumers.
    
Cath Kidston has seen its ecommerce business grow significantly in recent years and the company is now working with Oracle to test and fine-tune its new responsive website, focusing on a number of performance criteria including: 

• Easier product searches
• Faster checkouts
• Reduced cart abandonment 
• Improved sales conversion rates, and
• A more seamless end-to-end user experience 

The new website will launch mid-November, but testing and optimisation with Oracle Maxymiser will be a continuous process to ensure the retailer stays on top of changing customer expectations and shopping habits.  

Lynn Ritson, global ecommerce director at Cath Kidston, said: “With our website overhaul, we are embracing the next phase of our journey and Oracle is playing an integral role in helping us to deliver an online experience that will delight our customers.” 

In addition to Oracle Maxymiser’s testing capabilities, Cath Kidston is using the platform to deliver greater personalisation to its customers. 

Related items

Joules partners up for learning and knowledge

By Retail Technology | Retail Technology

Barbour boosts shipping and returns

By Retail Technology | Retail Technology

Lifestyle Appliances uses tech to manage lockdown surge

By Retail Technology | Retail Technology

Highsnobiety launches ecommerce

By Retail Technology | Retail Technology

VF opens new digitally connected hub

By Retail Technology | Retail Technology

Conversion in fashion at Jack Wills

By Retail Technology | Retail Technology

Ted Baker transforms email marketing

By Retail Technology | Retail Technology

Laura Ashley upgrades global online offering

By Retail Technology | Retail Technology

DTLR implements analytics software

By Retail Technology | Retail Technology

Anthropologie adds AR and CGI

By Retail Technology | Retail Technology