Oxxo turns to pricing and analytics
Wednesday December 6 2017
Mexicos leading convenience store Oxxo is implementing new pricing and analytics software
It has entered into a license agreement with Revionics for Revionics Price Suite with optional analytical services including Key Value Item Analysis, Elasticity Workbench and Store Zone Clustering.
With more than 15,000 convenience stores across Mexico, Oxxo sought a scalable, more automated price optimisation solution.
The goal was tonhelp drive increased unit sales while sustaining margins and profitability; maintain competitive positioning and pricing on targeted key value items and empower category managers within their business areas while making the pricing team a more strategic partner to the business owners.
Following a competitive vendor assessment including a proof-of-value challenge, Oxxo selected Revionics.
“As we continue to focus on better efficiency and automation company-wide while delivering more customer-centric and competitive pricing, we wanted price optimisation that leverages a science-based approach utilising diverse data sources to drive customer loyalty and deliver bottom-line results,” said Pedro Esquivel, Director of marketing and commercial strategy at Oxxo.