Global fashion brand Superdry has selected new Product Lifecycle Management software as part of its digital transformation initiative
The company has chosen Centric Software’s PLM solution to help achieve its stretching and operational goals.
Scott Robertson, head of business transformation at Superdry
, revealed that the company was aware of their need for a PLM system for some time.
“We’ve evolved from having two separate parts to our business, retail and wholesale,” he said. “We were almost designing two separate ranges because each timeline was very different and some products were being duplicated. About two years ago, we started consolidating the retail and wholesale ranges into a global range, reducing the total number of options we create, and putting new ways of working in place. Getting a PLM system was the next step on our roadmap to support that change.”
Superdry’s selection team included a wide range of users across different departments – designers, merchandisers, category managers, garment technologists, sourcing teams, production teams – and every single one of them selected Centric as their preferred solution.
Chris Groves, CEO of Centric Software
added: “Superdry is at a very exciting, forward-looking phase in their global development, and we are very pleased that they have selected Centric PLM to streamline and accelerate their product development process.”