Argos has launched an augmented reality (AR) feature on its iOS app that allows customers to experience the latest Lego toys before they buy
Customers can now get a 3D close-up look at the toys from all angles in a virtual ‘try before you buy’ scenario.
Around 100 sets will be available to view in the AR feature including those for big brands like Star Wars.
To access the mode, consumers press a button and are then guided to a flat surface where the animation displays on the user’s iPhone (6S and above) or the latest iPad or iPad Pro.
Matt Grabham, digital product manager at Argos
, said: “As more and more of our customers – particularly busy parents – are shopping on-the-go using our mobile app and embracing advances in technology, using AR to showcase our products is a natural evolution.”
Nichola Cox, retail ecommerce manager from the Lego
Group, added: “Our augmented reality execution not only embraces Argos’s digital vision but helps inspire and develop the Lego builders of tomorrow making it a formidable collection.”