Luxury retailer Harvey Nichols will look to bring its online and offline worlds together while utilising AI with a new tech partnership
The new deal with Hero will comprise two stages, the first of which will see the retailer leverage Hero's live shopping capabilities to let online consumers connect with in-store stylists in its seven stores.
The second will give consumers access to a platform called Black Book, which will use AI insights to develop a closer relationship with shoppers and store associates via a personalised messaging service.
Those customers who use Black Book can stay connected with their preferred stylist, in-store and online, and discover product offerings and recommendations.
executive director Pearson Poon said: "Our commitment to evolving our digital strategy has resulted in a minority investment being made in Hero
by our Asia-based private investment fund, and we look forward to exploring continued innovation with Hero to bring to reality our vision of merging physical and digital channels to offer best-in-class customer experience.”