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Total Wine & More goes mobile

By Retail Technology | Tuesday June 26 2018

US wine, beer and spirits retailer Total Wine & More is implementing a new mobile communications platform across its 190 store network in 23 states

The company has selected Theatro to connect its employees to each other, the headquarters and to vital enterprise systems while remaining heads-up and hands-free.

Theatro’s software-as-a-service (SaaS) solution brings the advantages of Internet of Things (IoT), voice intelligent assistants, and new workforce-optimised apps to help improve in-store communication, worker productivity, customer engagement and business performance.

Improve execution 

This will ultimately mean the ability to communicate product and promotion information for over 10,000 SKUs, reduce customer wait time by optimising register backup and locked case requests, improve the process and execution around online order pickup and customer fulfilment and reduce training times for new hires who will have access to enterprise-wide expertise at the speed of voice.

Troy Rice, chief store officer, Total Wine & More said:”Our old walkie-talkie systems created noise and did not allow us to maximise our team members capabilities. In our Theatro pilot stores, we’ve reduced the chatter entirely and enabled clear, focused communication to deliver the best experience possible to our customers.”


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