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Leicester scores with digital shop upgrade

By Retail Technology | Friday July 6 2018

Leicester FC’s 10,000 sq ft club shop has completed a transformation combining physical furniture with technology and experiential touch points

Retail display specialist Kesslers delivered the fast-paced refurbishment of the Leicester FC Fan Club Shop at King Power Stadium.

The scope was to support the launch of the 2018/09 adidas-sponsored football kit with a brand new interactive retail space, complete with new zones, a contemporary design – and all completed in a five-week window. 

Kesslers was appointed as sub-contractor to engineer and develop the design intent, using its in-house team of specialist engineers, production teams and procurement experts to source specialist materials, manufacture and deliver the retail equipment for the store. 

The timescales were exceptional and the shopfitting teams worked 24-hours alongside the Kesslers team of Project Managers and Engineers, ensuring that everything was ready to launch with a day of club celebrations on 2 July.

Digital features

The finished shop welcomes fans with eye-catching displays alongside innovative digital features. 

The curved digital wall impresses as browsers cross the threshold and are led into an interior that is decorated in a rustic yet industrial style, with an abundance of mesh, repurposed scaffold boards, raw steel and glass. 

The new store sells a full range of club replica kit, athleisure, gifts and souvenirs, as well as providing experiential areas for fans to really get involved in the brand.


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