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Vestiaire Collective gets personal

By Retail Technology | Wednesday July 11 2018

Luxury retailer Vestiaire Collective is taking its online customer experience to the next level with new personalisation software

The online marketplace with 7,000,000 members in over 50 countries has selected Qubit to help it focus on personalisation to enable further business growth by increasing loyalty with existing customers and quickly building trust with new visitors to the brand. 

Vestiaire chose Qubit for the pedigree and robustness of its Qubit Pro platform which is being deployed across 13 domains. 

Ceanne Fernandes-Wong, chief marketing officer and VP of EMEA, at Vestiaire Collective said: “We’re always looking to have closer and more personal conversations with our customers to ensure that we’re evolving to continually meet their needs; Qubit Pro will help us achieve this goal.”

Fast implementation 

Initially, the Vestiaire Collective team will focus on building experiences with quick time to value and fast implementation times like social proof, visitor pulse, and segmented messaging across Qubit’s template messages. 

With 30,000 new items submitted by sellers each week, the Vestiaire Collective team want to respond to their browsers preferences, behaviour and intent with the best experiences that technology can provide. 

Segmentation is also seen as key to the business in order to ensure relevant, timely, and personalised messages to every visitor. 

Segments could include new visitors and returners, buyers and sellers, along with more nuanced groups, like visitors with a preference for a particular brand like Burberry, Fendi or Prada. 


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