Currys turns to AR

The app, created by EyeKandy, enables shoppers to select and position more than 800 products from fridges to printers in their own homes.

Mark Adkin, Currys head of UX, design and digital strategy, said: “This launch is such an exciting step for the Currys PC World business, placing us ahead of our competitors and at the forefront of technological developments. We ran extensive tests on the impact Augmented Reality shopping has on our customers and found that they are actively interested in the technology and the way it aids their decision making.”