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Tommy Hilfiger launches ‘smart clothing’

By Retail Technology | Wednesday August 1 2018

Fashion retailer Hilfiger has launched a range of Bluetooth-enabled ‘smart clothing’ that tracks the clothing and issues rewards for the wearer

The Tommy Jeans Xplore line includes men's and women's hoodies, jeans and T-shirts.

Bluetooth chips are embedded in the fabric of each garment with movements tracked with the intention of creating a micro-community of brand ambassadors who are rewarded for wearing the items.

Users connect the items of clothing to a free downloadable app.

Product discounts 

Points earned can be cashed in for gift cards, signed merchandise, Tommy Hilfiger runway shows, product discounts or even exchanged for monetary donations to selected charities.

In a move reminiscent of the Pokéman Go craze, the all also includes a game that encourages wearers to collect virtual "hearts" or points in live locations using augmented reality.

"We've always been at the forefront of digital innovation, using technology to deliver what our customers are looking for – unique experiences and instant gratification," said Tommy Hilfiger in a statement. “Tommy Jeans Xplore is the next evolution of our vision, reaching consumers where they are and inviting them to be a part of the brand experience."


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