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Wayfair offers MR shopping experience

By Retail Technology | Friday August 10 2018

Furniture retailer Wayfair has launched a first-of-it’s-kind mixed reality (MR) commerce experience

The immersive shopping experience brings the search and discovery of furniture and décor off the screen and into the home, allowing shoppers to browse their favourite products through a display and bring them to life in their physical space. 

The Wayfair web-based MR commerce experience has been launched on Helio, the first-ever spatial computing web browser by Magic Leap.

Steve Conine, co-founder and co-chairman of Wayfair, said: “Together with the MR experts at Magic Leap, Wayfair has developed a completely new way to shop for home with a spatial browsing experience that will shape the next evolution of retail.”

MR experience 

Shoppers can launch Helio within Magic Leap One, Creator Edition, place the browser anywhere in their space, and then launch Wayfair’s MR experience with just one tap. 

Browsing an array of furniture and décor, shoppers can interact with and view products up close, then seamlessly pull their favourite items into their physical space, where they transform into true-to-scale, 3D products. 

Shoppers can then move and rotate the products and experiment with different looks and layouts to design their entire space.


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