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Debenhams Click & Collect to go nationwide

By Retail Technology | Wednesday August 29 2018

Department store Debenhams is going ahead with a full rollout of Click & Collect across its 165 UK stores

The retailer expects the majority of its stores to have the Click & Collect device from Doddle by Spring next year.

After the rollout, UK shoppers will be able to collect and return parcels from over 50 Doddle retail partners at any Debenhams store. 

The partnership supports Debenhams’ strategic goal of offering customers an improved in-store experience through a redesigned service model, and will provide valuable services to existing customers as well as help drive new customers into store. 

For Doddle, the partnership gives a valuable presence in anchor positions in many of the biggest shopping centres and most visited high streets in the UK, supporting its drive to provide customers with ever greater choice and convenience. 

In-store purchases

During a trial period, over 150,000 Doddle customers chose a Debenhams store to make their collection or returns demonstrating the popularity of the service. 

Crucially, almost a third (30%) of those customers went on to make incremental in-store purchases with an average basket value of £25. 

In addition, 40% of tracked transactions made by Doddle customers were made by individuals who hadn’t purchased in a Debenhams store. 

While Doddle’s partnership with Debenhams offers UK shoppers parcel pick up and drop off points in key regional shopping centres and high streets, a similar partnership with Morrisons gives Doddle customers the convenience of combining parcel collection and returns with supermarket shopping. 

Ross Clemmow, MD of retail, food, digital and events at Debenhams, said: “Thanks to this ground-breaking partnership, customers now have the convenience of being able to collect and return their online shopping from over 50 retailers from Debenhams at the same time as discovering our re-imagined shopping experience.”

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