Jurlique gets digital makeover
By Retail Technology | Thursday September 6 2018
Australian cosmetics specialist Jurlique has rolled out a new intelligent digital platform to form the basis of its ecommerce strategy
Jurlique decided it was time to to re-evaluate its ecommerce platform requirements and utilise its customer data to better drive personalisation and improve its ability to scale at speed.
The company has subsequently partnered with Tryzens to take Jurlique's range of products to a broader market and improve the experience it offers its customers by removing friction from the customer journey, and ultimately, engage more customers.
Fiona Moylan, global director, digital, data and ecommerce at Jurlique, said: “With Tryzens as our digital commerce solution partner, we will embark on delivering a comprehensive, engaging and agile platform that will enable us to adapt to changing online trends while continuing to underpin the core values and the benefits of our fabulous brand and products.”
Jurlique specialises in creating ethical and environmentally-friendly skincare and cosmetics, which are sold in over 5,000 stores worldwide and through its ecommerce site.
