Laura Ashley upgrades global online offering
By Retail Technology | Monday January 14 2019
Lifestyle retailer Laura Ashley has selected a new platform to support its growing global online business
The company will be using Oracle Commerce Cloud to create seamless, integrated customer experiences across traditional and digital channels and enhance inventory management to meet growing demand for custom, one-of-a-kind goods online.
Laura Ashley sells custom furniture, home accessories, decorating and fashion products in stores throughout the UK, Ireland and France and franchisees in 29 territories globally.
To further extend its growing online business, Laura Ashley began selling custom products online in 2001.
Seamless delivery
With over one million combinations of made-to-order products at any given time, Laura Ashley needed more control over its online store to seamlessly deliver custom products to customers across the world.
To manage this complexity and ensure it could deliver the best possible customer experience, Laura Ashley selected Oracle Commerce Cloud.
Colin Rice, CIO at Laura Ashley, said: “With Oracle Commerce Cloud, we have been able to streamline business processes and capitalise on the opportunity to sell custom goods online globally. Oracle Commerce Cloud was the only platform that could accommodate our needs and still give us room to grow.”
With Oracle Commerce Cloud, Laura Ashley has been able to redesign and internationalise its website so each territory can customise its online storefront. By enabling Laura Ashley to seamlessly integrate its inventory system and commerce platform, Oracle Commerce Cloud has also provided a flexible platform that allows the company to control its front end, deliver personalised experiences at scale and build on its rapidly expanding online business, which has grown 23% percent in the last three years.
