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Carlsberg refreshes product availability

By Retail Technology | Tuesday February 12 2019

Brewer Carlsberg UK has improved its product availability for key retailer the Co-op with new technology

Carlsberg has been using Atheon Analytics’ multi-retailer SKUtrak service to enable improved availability across a number of its SKUs.

In July 2018, the Co-op partnered with Atheon Analytics and its SKUtrak service and now shares all its daily ‘Flow-of-Goods’ data with suppliers through SKUtrak including sales value; supplier (inbound) service; and availability. 

It also provides daily email alerts for key performance indicators such as supplier service level and short deliveries to depot; and availability (below target). 

In addition, suppliers can choose to access deeper analytics at SKU level for the biggest drivers of stockholding, service levels, availability and waste.

Alex Rowell, head of convenience at Carlsberg UK, said: “When you take a look back at the data we had access to before versus now, there’s no comparison. It’s completely changed the way I work, for the better. It is incredible to think that I can see in-depth daily data when previously I was struggling to get any kind of sales data.”

Significant order

Last September, following the hotter than expected summer where stock levels had fallen, Rowell, equipped with the data from SKUtrak, was able to drop a note to the Co-op supply chain team and subsequently they made a significant order of around 2000 hectare litres, £400,000 in terms of sales. 

Previously, Carlsberg received manually generated reports sporadically and the data was inconsistent. 

Rowell added: “Now, everyone is using aligned systems so if I’m emailing to say we’ve got availability issues we’re all singing from the same hymn sheet. I don’t know how else we’d work with the Co-op without it. What’s more, is that I now have the ability to represent the data visually. It really helps as I can easily demonstrate what is happening and I’ve got the confidence that my counterparts at the retailer are going to agree with the data being shown because we’re all aligned.”

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