Vilebrequin enhances omnichannel offering
By Retail Technology | Tuesday February 26 2019
Swimwear and lifestyle brand Vilebrequin has implemented further omnichannel software to enhance its global commerce capabilities
Vilebrequin has a long-standing partnership with Cegid, having already integrated its vast network of resellers onto one platform from Cegid in 2003, and latterly updating its back-office systems, from procurement, merchandising, inventory, deliveries and billing, using Yourcegid Retail.
With a focus on growing direct-to-consumer sales, Vilebrequin also implemented Cegid’s Point of Sale (POS) solution across its European and US stores, as well as launching a mobile-first ecommerce channel, a move which saw online sales double each year for the past three years.
Looking to enhance its omnichannel customer experience capabilities even further, Vilebrequin now offers click-and-collect, with orders fulfilled from its central warehouse, thanks to a single view of stock afforded by the Cegid platform.
Christian Roche, IT director at Vilebrequin, said: “While our exclusive international boutiques are our main sales channel, our objective was to increase our sales revenue, and focusing on digital growth was one of the main ways to achieve this. The stores that have deployed Cegid’s solution on tablets have registered an increase in sales of between 2% and 5%.”
Shopping experience
This, combined with a 360-degree customer view, has allowed the luxury swimwear brand to personalise encounters to enhance shopping experiences across its channels.
It has also empowered store staff with up-selling and cross-selling capabilities on tablet POS devices, via the implementation of Cegid’s Clienteling, Cataloguing and Shopping modules.
This year, a new service will be added to Vilebrquin’s multichannel offer: ship from store.
This will allow the brand to fulfil an online order from within a store’s inventory, with plans to also introduce ultra-fast delivery options with order fulfilled within two hours by courier.
