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Halfords launches digital gift card

By Retail Technology | Wednesday March 6 2019

Motoring and cycling products and services retailer Halfords has launched a new digital product that enables customers to place both physical and digital gift cards in an Apple Wallet

The company has teamed up with Stored Value Solutions (SVS) for the new innovation.

Once uploaded to their Apple Wallet, there will be no risk of a gift card sitting at the bottom of a drawer, forgotten about and unused. 

And if customers receive several gift cards – physical and e-cards – the customer can put them together in the single mobile wallet, ready for use at any time in-store.

Scott Stone, head of Halfords for Business, said: “We are committed to investing in IT and the work we have done in recent years has already given us a strong platform for improving customer experience. From our in-store software and tablets, to our new car parts database and the provisioning of gift cards into a mobile wallets we are focused on moving forward and developing excellent in-store and online experiences for our customers.”

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