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Leroy Merlin Brazil optimises pricing

By Retail Technology | Tuesday March 19 2019

Brazilian DIY giant Leroy Marlin Brazil has selected new price optimisation software for implementation

The retailer will be implementing Revionics Price Optimization to craft more localised, customer-centric pricing, increase business agility and deliver a more assertive competitive price image in Brazil’s complex economic environment.

The three-year subscription license agreement followed an extensive and disciplined assessment of available price optimisation options in the market. 

Leroy Merlin Brazil chief marketing officer Adriano Galoro said: “We are excited to team with Revionics to fulfill our vision of enhanced business results, the ability to respond rapidly to changing competitive and customer activity, and structure a state-of-the-art pricing team delivering localised, customer-focused prices.”

With more than 80,000 items in 15 categories, Leroy Merlin Brazil, is the largest home improvement retailer in Brazil. 



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