Brazilian DIY giant Leroy Marlin Brazil has selected new price optimisation software for implementation
The retailer will be implementing Revionics Price Optimization to craft more localised, customer-centric pricing, increase business agility and deliver a more assertive competitive price image in Brazil’s complex economic environment.
The three-year subscription license agreement followed an extensive and disciplined assessment of available price optimisation options in the market.
Merlin Brazil chief marketing officer Adriano Galoro said: “We are excited to team with Revionics
to fulfill our vision of enhanced business results, the ability to respond rapidly to changing competitive and customer activity, and structure a state-of-the-art pricing team delivering localised, customer-focused prices.”
With more than 80,000 items in 15 categories, Leroy Merlin Brazil, is the largest home improvement retailer in Brazil.