Bata opens new ecommerce site
By Retail Technology | Thursday June 20 2019
Italian shoe maker and retailer Bata has launched a new flagship ecommerce site
It represents the first launch in a strategic multi-market ecommerce transformation project implemented by Astound Commerce.
To drive digital growth and deliver improved omnichannel capabilities to its customers, Bata sought to build a global framework which could create value for new and traditional sales channels through digital solutions designed to improve customer engagement and access to Bata products in-store and online.
Astound Commerce designed and delivered the new ecommerce solution, integrating with Salesforce Commerce Cloud.
The solution includes cloud-based order management solution, Radial, and integration platform, MuleSoft. It provides advanced onsite search and filtered results, showing visibility of stock in real-time across all retail and warehouse locations.
Customer tools
The new ecommerce solution also provides customers with access to click and collect and home delivery options and allows for returns to be picked up from home or returned in-store.
In addition, the omnichannel experience now boasts two new customer tools: Bata apps for staff and customers, which have enabled the retailer to implement endless aisle technology and provides customers and sales advisors with greater online visibility to deal with enquiries.
Massimiliano Gerli, group IT director at Bata, said: “After scouting the market for the best ecommerce solution we had chosen Salesforce Commerce Cloud for this initiative moving us from the existing legacy technology to an enhanced solution. We wanted a digital agency who had proven expertise implementing Salesforce so, when it came to selecting an implementation partner, Astound Commerce was a natural fit.”
