Click here
Click here
Retail Technology, Retail technology News
Click here Click here

River Island aligns social shopping

River Island aligns social shopping
Wednesday June 26 2019

Fashion retailer River Island is streamlining its social commerce capabilities to power discovery-driven purchasing

It is using social commerce specialist Curalate’s Like2Buy feature to make its Instagram feed shoppable, while harnessing user generated content tagged #ImWearingRI by displaying it on a shoppable gallery onsite. 
Gemma Scarfe, head of ecommerce at River Island, said: “We are not only making this content shoppable across platforms but curating it in a clever way that encourages further engagement on”
River Island has also implemented Curalate’s Showroom function, which turns any image or video into a virtual pop up shop, enabling consumers to discover and directly purchase a range of recommended products from any social post.

Tagged as: River Island | fashion | apparel | social commerce | social media | Curalate

We use cookies

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies. You can read our cookie policy here.


Your cookie preferences

Please indicate which cookies you are happy to accept. Settings will apply to your web browser on this device. You can change your preferences at any time by clicking the cookie `manage preferences` button in the cookie bar. You can read our cookie policy here.
Third party cookies used to serve you more suitable content
Tracking cookies that allow you to log into and register with this website
Close window