Fashion retailer River Island is streamlining its social commerce capabilities to power discovery-driven purchasing
It is using social commerce specialist Curalate’s Like2Buy feature to make its Instagram feed shoppable, while harnessing user generated content tagged #ImWearingRI by displaying it on a shoppable gallery onsite.
Gemma Scarfe, head of ecommerce at River Island
, said: “We are not only making this content shoppable across platforms but curating it in a clever way that encourages further engagement on riverisland.com.”
River Island has also implemented Curalate
’s Showroom function, which turns any image or video into a virtual pop up shop, enabling consumers to discover and directly purchase a range of recommended products from any social post.