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Bealls ramps up digital transformation

By Retail Technology | Thursday July 25 2019

US clothing and homeware retailer Bealls is looking to digitally transform its operations with new software

Bealls has recognised the need to modernise processes and gain new management efficiencies. 

After a successful implementation of Oracle Human Capital Management (HMC) Cloud and Oracle Enterprise Resource Planning (ERP) Cloud, Bealls will now employ Oracle Retail Merchandise Operations, Oracle Retail Home, and Oracle Retail Insights Cloud Service.  

Dave Massey, chief digital and technology officer for Bealls, said: “With new insights from cloud solutions, we’re able to better understand our customers and make sure we make the right inventory investments that keep them wanting to return.”

Channel strategy 

With the Oracle Retail implementation, Bealls will have more information and insight to drive its channel strategy. 

Logic Information Systems, an Oracle PartnerNetwork Gold level member, will implement a phased cloud deployment of the new solutions.

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