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Krispy Kreme treats itself to new delivery platform

By Retail Technology | Tuesday July 30 2019

Doughnut maker and retailer Krispy Kreme has implemented a new last mile delivery platform

Through Stuart, it will provide customers with made fresh daily hand decorated doughnuts direct from its stores.

The service will see doughnuts delivered in less than 60 minutes after ordering online and has initially launched as a pilot in London, with the ambition to roll out nationwide.
Stuart enables specialist retailers like Krispy Kreme to power all food deliveries direct from their own websites, not only creating a streamlined customer experience but also delivering valuable insights into customer behaviour. 

Customer journey

In partnership with Lineten, Stuart’s API technology seamlessly integrates with Krispy Kreme’s website and back-end, giving the company ownership over the customer journey.
Stuart’s geolocated courier model will see Krispy Kreme benefit from an automatically allocated fleet of fast and reliable independent couriers, 60% of which deliver goods via green vehicles including bikes and electric mopeds.

Emma Colquhoun, chief marketing officer at Krispy Kreme, said: “We are ever striving to cater to the changing needs of our customers and believe delivery is a key convenience requirement in our customers’ fast paced lives. Launching this service has also opened up a new gifting channel for the brand; making it as simple as a click of button to arrange doughnuts to be sent to your colleagues, friends or family.

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