Click here
Click here
Retail Technology, Retail technology News
Click here Click here

Twinings looking to refresh online sales

Twinings looking to refresh online sales
Monday August 12 2019

Tea brand Twinings is implementing new software to help drive sales through retailer websites

It has signed up with the e.fundamentals retail service which continuously reports how brands measure up against eight fundamentals shown to be the key elements influencing online. sales.  

The software flags where improvements are required, allowing clients to quickly action the insights delivering the biggest returns.
Twinings’ decision to introduce e.fundamentals into its business is part of a wider company focus on ecommerce.  

Head of customer marketing James Brett explained: “The ecommerce channel continues to grow in importance for us and we’re really pleased to partner with e.fundamentals. We now have a powerful tool in the hands of our sales, marketing and category teams to help optimise our online sales.”

Tagged as: Twinings | tea | ecommerce | e.fundamentals

We use cookies

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies. You can read our cookie policy here.


Your cookie preferences

Please indicate which cookies you are happy to accept. Settings will apply to your web browser on this device. You can change your preferences at any time by clicking the cookie `manage preferences` button in the cookie bar. You can read our cookie policy here.
Third party cookies used to serve you more suitable content
Tracking cookies that allow you to log into and register with this website
Close window