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H&M offers flexible payments

By Retail Technology | Friday September 13 2019

Fashion retailer H&M is introducing new frictionless and flexible checkout for customers across all channels

Using Klarna Pay later, fashion fans who are members of H&M’s loyalty program are offered the possibility to shop now and pay later both online and in stores using the H&M app. 

Invoices are handled within the H&M app where customers can decide how and when they want to pay. 
 
“Shopping at H&M should be convenient, relevant and inspiring and we are happy to now offer fashion fans in the UK a whole new way of paying their fashion finds. Through the partnership with Klarna, we have developed an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop,” said Toni Galli, country manager for H&M UK & IE. 
 
H&M and Klarna plan to launch the new payment solution in a total of 8 markets during 2019 with more markets to follow in 2020. 

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