Molton Brown freshens up with social commerce
Luxury fragrance and bath brand Molton Brown is bringing social commerce to its website to drive discovery-led shopping
It will be working with Curalate to harness customer and brand lifestyle images from Instagram and make them shoppable on moltonbrown.co.uk.
Molton Brown will tag featured products within each picture, enabling customers to directly purchase the items.
“We appreciate the value that social content brings to our brand, so it was important to be able to invest in a partner like Curalate to help us maximise it,” said Rowan Luckie, gluobal digital director at Molton Brown.
The shoppable social content is displayed on Molton Brown’s homepage and in a dedicated ‘Love it & Share it’ gallery section.