Click here
Click here
Retail Technology, Retail technology News
Click here Click here

Oasis converts with social proof messaging

Oasis converts with social proof messaging
Monday November 18 2019

Fashion retailer Oasis has seen its conversion rate rise 4.57% since using social proof messaging

The real-time messages from Taggstar use data from the behaviour of previous shoppers to show customers if a product is trending or is selling fast. 


By giving shoppers extra information to evaluate and shortlist their fashion choices, they’re helped to make the right product choice. 


Liam Price, digital director at Oasis said: “The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.”


Audience volumes


Oasis now shows purchases, add-to-basket, and audience volumes. 


It was also the first retailer to try out Taggstar’s latest messages, known as ‘Since Last Visit’ (SLV) which inform customers how many times an item have been viewed, added-to-bag or bought since they last visited a product page.



Tagged as: Oasis | fashion | social proof | Taggstar

We use cookies

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies. You can read our cookie policy here.


Your cookie preferences

Please indicate which cookies you are happy to accept. Settings will apply to your web browser on this device. You can change your preferences at any time by clicking the cookie `manage preferences` button in the cookie bar. You can read our cookie policy here.
Third party cookies used to serve you more suitable content
Tracking cookies that allow you to log into and register with this website
Close window