Click here
Click here
Retail Technology, Retail technology News
Click here Click here

Industry West personalises for 8% revenue boost

Industry West personalises for 8% revenue boost
Wednesday November 20 2019

US home decor and furnishings retailer Industry West has scored an 8% revenue rise through personalised ecommerce

The retailer has been using AI-powered ecommerce personalisation from Nosto and has also seen a 15% increase in average order value since introducing AI-powered Onsite Content Personalisation for both desktop and mobile visitors. 


Nosto uses advanced AI machine learning algorithms and other statistical techniques to predict and automatically deliver the most relevant shopping experiences to its online visitors in real-time. 


Industry West is using Nosto’s ecommerce personalisation platform to display personalised product recommendations and to automatically customise onsite content to match the needs of individual visitors and visitor segments in real-time. 


As a result, 25% of online sales now come through Nosto’s personalised content. 


Audience segments


Using Nosto, the retailer is able to customise all onsite content — including banners, hero images, special offers and product recommendations — to different audience segments. 


No matter where a shopper is in their journey, they are automatically shown personalised content in real-time, either to display what is most relevant to them or to help them pick up where they left off.  


Ian Leslie, chief merchandising officer at Industry West, said: “Nosto has been an incredible time-saver and has expanded our customisation far beyond basic product recommendations. The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing.”

Tagged as: Industry West | furniture | ecommerce | personalisation | Nosto

We use cookies

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies. You can read our cookie policy here.


Your cookie preferences

Please indicate which cookies you are happy to accept. Settings will apply to your web browser on this device. You can change your preferences at any time by clicking the cookie `manage preferences` button in the cookie bar. You can read our cookie policy here.
Third party cookies used to serve you more suitable content
Tracking cookies that allow you to log into and register with this website
Close window