Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

M&Co increases AOV by 27% with personalisation

By Retail Technology | Thursday December 5 2019

Fashion retailer M&Co has increased average order value (AOV) by 27% since implementing a new personalisation platform

The company is using the True Fit data-driven fashion personalisation platform to engage with new consumer demographics, reduce high return rates and increase online conversion rates.

 

True Fit and M&Co worked closely to implement True Confidence™, which eliminates the fit and size guesswork by providing high fidelity fit and size recommendations based on each consumer’s unique body shape and preferences.  

 

True Fit’s recommendations are informed by its Fashion Genome™, the fashion retail industry’s largest connected data set for apparel and shoes. 

 

Reduced returns

 

In the six months since implementation M&Co has validated a 1.5% site-wide boost to conversion and AOV increased 27% for shoppers after registering for True Fit. 

 

Additionally, customers who buy a recommended True Fit size compared to those who don’t yielded a 9.8% lower return rate.  

 

The True Fit partnership is part of the retailer’s customer-centric strategy to make continual improvements to its proposition that enhance the customer experience. 

 

Lesley McCormack, Ecommerce Product Manager at M&Co, said: “Ecommerce is a key channel for M&Co, and our goal is to provide the consumer with an experience that instils confidence when purchasing products online, where you can’t try before you buy. Personalisation helps drive that experience and in turn, has demonstrated tremendous impact on the business.”

 

 

Related items

Haber Holding selects order management software

By Retail Technology | Retail Technology

Ted Baker adds flexible payments

By Retail Technology | Retail Technology

Drapers and Validify release fashion retail report

By Retail Technology | Retail Technology

Burberry launches “social retail store”

By Retail Technology | Retail Technology

Barbour boosts on-site ID and online revenue

By Retail Technology | Retail Technology

Salvatore Ferragamo adds PLM software

By Retail Technology | Retail Technology

Dune and Frasers Group select new ordering engine

By Retail Technology | Retail Technology

Frasers Group completes POS pilot

By Retail Technology | Retail Technology

La Martina adds customer engagement platform

By Retail Technology | Retail Technology

Seasalt selects new PIM platform

By Retail Technology | Retail Technology