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Spar increases sales 10.5% with digital signage

By Retail Technology | Sunday January 26 2020

Convenience store chain Spar has seen sales rise 10.5% after installing AI-powered digital signage

Advertima upgraded Spar’s traditional digital signs with its smart targeting and audience analytics solution that delivers hyper personalised advertising for physical stores.

Equipped with Advertima’s data-driven technology, Spar’s digital signage network improved product discovery and drove impulse buying at the point of sale.

“By achieving 2.7 times more customer engagement, Advertima Smart Signage increased our sales by 10.5% in comparison with traditional digital signage,” commented Dr. Wolfgang Frick, MD of purchasing & marketing at SPAR Group Switzerland.

 

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