Molson Coors refreshes UK analytics

Global brewer Molson Coors has agreed a new analytics partnership to help drive sales of its beer through retailer websites in UK

Molson has partnered with e.fundamentals to provide them with a continuous report on how its beers are performing against eight fundamentals identified as the key elements influencing online retail sales. 

The service makes clear where ecommerce improvements are required which will allow Molson Coors to quickly action the insights delivering the biggest returns.

Molson Coors’ brands include well-known beers such as Carling, Staropramen, Coors Light and Sharp’s Doom Bar.

Digital marketing manager Sean Ferguson said: “We wanted an ecommerce partner that could move beyond just fixing the basics.  The actionable insights the e.fundamentals tool provides will allow us to develop our online sales channel and bring our category vision to life.”