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Gymshark stays green with new partner

By Retail Technology | Monday March 2 2020

Fitness brand Gymshark has partnered with a new cutting edge recycling company to boost its sustainability efforts

Known for its innovative approach to waste and recycling, First Mile is supporting Gymshark in working towards achieving zero-waste in the workplace by providing collection and recycling services for eight separate material streams, including paper, food, glass, compostable packaging and textiles.

These services will take place across all of Gymshark’s UK sites, including its Birmingham-based ‘GSHQ’, its Gymshark Lifting Club, and its London office, GSLDN.

To help educate Gymshark’s 400-plus staff about managing the company’s waste, First Mile recently conducted interactive recycling workshops, explaining how to effectively segregate waste into First Mile’s separate recycling sacks, an issue that is of increasing importance to avoid contamination and achieve zero-waste.

Recycling points

First Mile also worked with Gymshark to restructure the layout of its offices, reducing the number of bins, introducing more recycling points and supplying redesigned graphics to represent the recyclable materials that Gymshark uses every day.

Going forward, First Mile will also provide ongoing reviews and discussions with Gymshark around wider environmental issues, and how Gymshark can further step-change its approach to recycling to boost its sustainability.

René Skytte, chief procurement officer at Gymshark, said: “To our planet, we promise to help prepare our environment for tomorrow, by making sustainability a part of everything we do. This includes reducing our carbon footprint and minimising all waste, direct and indirect, associated with Gymshark. First Mile is key to helping us achieve this.”

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