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Jollyes on the up with new loyalty app

By Retail Technology | Monday March 9 2020

Jollyes pet stores has gone live with a new multi-channel loyalty and gift card app

The retailer has seen strong adoption of the itim app and tripled the number of loyalty-recognised transactions when compared to using the previous paper-based loyalty scheme.

There has also been over 150,000 new Jollyes customer signups and over 50,000 app downloads in the first twelve weeks.

Part of itim’s digital clienteling suite, the new product features an easy-to-use customer app, delivering a consistent customer shopping experience across all channels that allows retailers to more closely identify the needs and preferences of loyalty customers.

Warwick Thresher, CFO of Jollyes, said: “We are now able to really understand our customers, reward them for shopping with Jollyes and start offering them additional ways to engage with us digitally that encourage store visits and increased spend.”