Pladis Global cracks it with analytics
Pladis Global – producer of biscuit and cracker brands McVitie’s and Jacobs – has implemented a new analytics platform
It has partnered with ecommerce analytics platform e.fundamentals to optimise its ecommerce strategy across online retailers in the UK.
Pladis Global will receive daily insights on how the manufacturer's brands are performing online and the actions required to help strengthen its sales and profitability through major retailer ecommerce sites.
The e.fundamentals platform enables ecommerce-focused teams to optimise their brand performance collaboratively against eight fundamental areas that have proven to substantially impact sales such as managing smart pricing and promotion, retail search engine ranking and product compliance.
